Sports de Combats Montreal

Sports de Combats Ads Audit Tool

An internal, read-only reporting tool used to understand the performance of Sports de Combats advertising.

  • Internal use only
  • Read-only reporting
  • Company-owned accounts only

Purpose of the tool

Sports de Combats is a bilingual sports-entertainment venue in Montreal. This tool helps authorized members of our team review our own Google Ads activity, evaluate advertising performance, identify measurement issues, and prepare internal recommendations. It is not available to customers, clients, other advertisers, or the general public.

Google Ads information we review

Account and campaign configuration

Campaign identity, status, budget settings, bidding strategy, advertising structure, ads, and assets.

Advertising performance

Impressions, clicks, cost, click-through rate, cost per click, attributed conversion activity, devices, dates, and networks.

Search and landing-page alignment

Search terms, Dynamic Search Ads reporting, landing pages, and aggregate geographic or audience reporting where available.

Measurement and competition

Read-only conversion configuration, change history, impression share, and auction reporting where available.

Strict read-only boundary

The tool is designed for reporting and analysis. It does not implement Google Ads API methods that modify an account.

  • It cannot create, edit, pause, enable, or remove campaigns, budgets, bids, ads, assets, keywords, audiences, goals, users, billing, or account links.
  • It does not accept Google recommendations, create experiments, or publish changes.
  • It does not upload customer lists, remarketing audiences, offline conversions, booking records, or payment information.
  • It does not provide access to Gmail, Google Drive, or unrelated Google account information.

How the internal audit works

  1. An authorized user selects the reporting period and audit question.
  2. The tool requests approved reporting fields from our Google Ads account.
  3. Aggregate results are analyzed for performance and measurement quality.
  4. An internal report is prepared for human review and decision-making.

Frequently asked questions

Who can use this tool?

Access is limited to authorized Sports de Combats employees and contractors working on the company's advertising and reporting.

Can the tool change a Google Ads campaign?

No. The tool is intentionally limited to read-only reporting and does not implement campaign-management actions.

Does the tool collect customer personal information?

The current reporting scope uses aggregate Google Ads information. It does not collect customer names, email addresses, telephone numbers, booking records, or payment details.

Is the tool offered to other advertisers?

No. It is an internal tool for Sports de Combats and its company-owned advertising account.

Privacy and contact

Questions about this tool or our handling of Google Ads information can be directed to the Sports de Combats API contact.

Contact google@sportsdecombats.com